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On behalf of ‘IKEA’, this project is about creating the co-working space for students during the examination.
Using IKEA’s furnitures and prominent space organising techniques at Chamchuri 9,
Chulalongkorn University, as an alternative for reading in either
a messy house or a crowded cafe.
The objective is to build a strong bond between the target and the brand, bring them back to IKEA in the future whenever they have that purchasing power they lack today.
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