A shopping bag designed particularly
for Siam Discovery
shape and colour are inspired by
Siam Discovery interior and exterior which
stick to grids and greyscale colour.
Its key identity is the paper bag lock with brand logos screened on it.
More than preventing things inside from falling out, it represents 'the user personal taste & lifestyle', because you will get this paper from the brand you purchase.
Not only a 'shopping bag', but 'the walking advertisement'.
Brand Canopy
The front and the back represent Siam Discovery
keywords, 'exploration' & 'discovery lab' in order,
using Word Search & Connect The Dots game as an inspiration
Word lists are not random but selected from Siam Discovery's event, exhibition and story telling.
In the same way, the whole picture
after all the dots are connected
shows Siam Discovery Floor plan and the stores as well.
The front
The back
how the lock works